NASA "Worm" Logo & Design System (1975)
Designed by Richard Danne and Bruce Blackburn, NASA's "worm" logotype introduced a sleek, modern typographic identity that captured the optimism of America's space-age ambitions. Its accompanying design system standardized everything from spacecraft markings to technical manuals, demonstrating how federal visual identity could be both disciplined and boldly futuristic.
NASA "Worm" Logo & Design System (1975)
Designed by Richard Danne and Bruce Blackburn, NASA's "worm" logotype introduced a sleek, modern typographic identity that captured the optimism of America's space-age ambitions. Its accompanying design system standardized everything from spacecraft markings to technical manuals, demonstrating how federal visual identity could be both disciplined and boldly futuristic.
Logo Guidance in the 1976 Graphics Standards Manual
Atlantis Launch with NASA logo on shuttle
Logo Guidance in the 1976 Graphics Standards Manual
Uniform Patch Guidance in the 1976 Graphics Standards Manual
Space walk
NASA's first Shuttle Carrier Aircraft 1977
